Most businesses find it hard to ask their customers for feedback. You might be concerned about getting a negative response or inconveniencing your customers, or you simply don't have the time to set up surveys or interviews.

However

It’s no secret that a lot of businesses struggle to ask for feedback from customers and collect enough data to make an impact.

Many business owners worry about inconveniencing their customers or getting negative responses. Others are reluctant to invest the time in setting up surveys or customer interviews.

However, there are plenty of benefits of customer feedback. It can highlight blind spots and help you prioritise areas of potential growth. Above all, it stops you spending time on what you think customers want, freeing you up to work on what your customers actually want.

In this article, we’ll look at how to ask for feedback from customers and some of the benefits of getting that feedback.