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    • Action plan

    Defining your USP

    Medium effort

    High impact

    It’s harder than ever for a business to stand out from the crowd. The market is increasingly competitive and businesses need to be able to quickly communicate how their offering is different. Defining your unique selling point (USP) is a great place to start, particularly if you make the most of the different voices within your business.

    Start this Action Plan
    • We’ve designed our action plans to be completed in the order of steps laid out and explained why each step is important
    • Customising your action plan lets you set your own completion dates, assign tasks to others and get notifications
    • Helpful tools are provided for certain steps while a tracking metric at the end will help you determine the long-term success of your effort
    • A downloadable PDF version of each action plan is available if you’d like to compete it offline
    What's involved? Ways to use this action plan Measuring impact

    What can I do with this Action Plan?

    Start this Action Plan

    Add some extra information to this plan and we’ll help you get it done.

    Get started
    • We’ve designed our action plans to be completed in the order of steps laid out and explained why each step is important
    • Customising your action plan lets you set your own completion dates, assign tasks to others and get notifications
    • Helpful tools are provided for certain steps while a tracking metric at the end will help you determine the long-term success of your effort
    • A downloadable PDF version of each action plan is available if you’d like to compete it offline

    Download and print

    Get a printable template for this Action Plan, fill it in with some target dates, and share it with your team. Pin it on the wall where everyone can see it.

    Get the printable Action Plan

    Learning Groups

    We also run Learning Groups on these topics where you can join other leaders tackling the same challenges.

    Find a Learning Group

    How will I know if my action plan is working?

    Customer survey results

    Customer surveys provide feedback on your offering

    Why this metric?

    Customer feedback surveys help you gather more information about which customers are buying from you and why.

    How do I start tracking?

    Include a short online survey in a follow-up email that thanks them for buying from your business. Collect the responses over six months to examine how customers view your business.